Project Athia: The Luminous Engine Ruse | Square Enix's New "Game"

Is Project Athia a real game? With everything that's happened with the Luminous Engine, Square Enix had given the impression that Luminous Productions was defunct, but conveniently, when it comes time for a round of announcements (SE's favourite thing to do) they are suddenly back in business after using the Unreal Engine for all their recent high profile games.